William The Conqueror

Indie rock trio William The Conqueror might well have just dropped one of 2021’s sleeper
hits. It’s a record of cuts and bruises, wrapped within bittersweet leftfield rock n roll tunes.
The band is fronted by Ruarri Joseph, a wry, patient storyteller, who has managed enough
living to portray a world-weary wisdom in his words, but balances it all with enough
optimism to suggest he hasn’t quite lived. ‘Maverick Thinker’ is a record of short, sharp
shots to the arm. Fuzzy college rock with chops, one foot lingering menacingly over the
distortion pedal.
Recorded in LA at the infamous Sound City Studios, Ruarri, Naomi Holmes (bass) and Harry
Harding (drums) rattled through the album’s ten tunes at a breakneck speed. Which turns
out to have been a good thing, because the sessions were cut short as the pandemic took
grip. With the studio doors locked, the band spent a final, eerie day wandering a deserted
Venice Beach before flying home early, but with the record already in the can. All that chaos
brings a certain unpredictability to an album that nods to some of the US lo-fi greats and yet
arrives at something innately British.
Praised for their grit and authenticity by The Guardian and NPR’s Ann Powers, their live
performances have drawn wildly enthusiastic comparisons to Kings of Leon, Nirvana, Buffalo
Tom and The Marshall Tucker Band.